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rice by rice

La responsabilidad

En rice, se trata de colores, alegría y magia diaria - pero también de algo más grande. Desde el primer día, la responsabilidad ha sido una parte fundamental de nuestra aventura. Siempre hemos trabajado con el corazón y respetando tanto a las personas como al planeta. Para nosotros, no es un proyecto - es simplemente nuestra forma de hacer las cosas.

Nuestro enfoque de ASG tiene dos pilares: la gente y el planeta. Aquí puede ver cómo nos esforzamos por tener un impacto positivo - más allá de las fronteras, las generaciones y las cadenas de suministro.

Focus areas

PEOPLE

Responsibility with heart – for people and the everyday life around us.

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PLANET

Actions that invest in the future.

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PRODUCTS

Safe and secure products for the whole family.

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FILLED WITH HEART 

We love Madagascar 

At rice, we believe in long-term partnerships built on mutual respect and growth. One of our most treasured collaborations is with our raffia partners in Madagascar. Recently, we took another meaningful step forward together, with a shared investment in green energy. Solar panels have now been installed on the production site, providing more stable electricity and helping improve everyday working conditions for the people behind our raffia favourites.

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rice happy earth 

A forest full of care 

On a small piece of land in Denmark something quite big is happening. Our rice Happy Earth project is turning former farmland into a living forest with thousands of trees, small lakes, and space for whatever nature chooses to grow. Dive into the story of why we do it - And explore what's already starting to bloom out there.

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Safe products, all the way 

At rice, colors and funky favorites always come with care. We test everything that gets into contact with food, and we work closely with our suppliers to make sure things are done properly from start to finish. Click in and read how we turn “doing business with a heart” into something real - every single day.

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