The story of rice
Back in 1998, Charlotte and Philippe Guéniau were living a busy life in Paris. They had good jobs and a good life – but something was missing. After 15 years in the city, and with their newly born son, they started dreaming of something else. A slower pace. More color. More freedom. And a little more room for adventure. The idea of rice had been quietly growing for a while – and now it was time to bring it to life.
The raffia bag that started it all During a cozy lunch in the Danish countryside, the idea took its first real step. What if we could bring more color into everyday life? Not just through art or wall paint, but through the things we use every single day. Among them was a raffia bag from Madagascar – the very same kind we're still making today.
The bags were a hit, and orders poured in. So many, in fact, that they had to start rationing. Encouraged by the response, Charlotte and Philippe quickly expanded their selection – always with color, playfulness, and practicality in mind.
And that’s how rice began – with a desire to make everyday life more joyful.
Designing a life filled with everyday magic
From day one, the mission was clear: Fun. Funky. Functional. Not just a tagline, but a way of thinking.
Today, rice brings colorful joy to homes in over 45 countries. We’re around 50 people at HQ – and still guided by the same spirit. We design with a twinkle in the eye and a deep love for the everyday moments that truly matter.
Because magic doesn’t have to be big. It just has to feel right.
