Responsibility at rice
At rice, it’s all about colors, joy, and everyday magic - but it’s also about something bigger. From day one, responsibility has been a natural part of our journey. We’ve always worked with heart and with respect for people, the planet, and our products. Responsibility is woven into the way we run our business and has been that from day one.
Here you can explore how we strive to make a real difference - across borders, generations, and supply chains.
We love Madagascar
At rice, we believe in long-term partnerships built on mutual respect and growth. One of our most treasured collaborations is with our raffia partners in Madagascar. Recently, we took another meaningful step forward together, with a shared investment in green energy. Solar panels have now been installed on the production site, providing more stable electricity and helping improve everyday working conditions for the people behind our raffia favourites.
A forest full of care
On a small piece of Funen in Denmark, something quite big is happening. Our rice Happy Earth project is turning former farmland into a living forest with thousands of trees, small lakes, and space for whatever nature chooses to grow. Dive into the story of why we do it - and what’s already starting to bloom out there.
Safe products, all the way
At rice, colors and funky favorites always come with care. We test everything that gets close to food and little lips, and we work closely with our suppliers to make sure things are done properly from start to finish. Click in and read how we turn “doing business with a heart” into something real - every single day.