Responsabilité
Chez rice, tout est couleur, joie et magie au quotidien – mais il n’y a pas que ça. Depuis le premier jour, la responsabilité fait naturellement partie du parcours. Nous avons toujours travaillé avec amour et respect, à la fois pour les personnes et pour la planète. Pour nous, ce n’est pas de la théorie, c’est comme ça que nous envisageons concrètement les choses.
Notre approche ESG s’appuie sur deux piliers : les personnes et la planète. Vous allez découvrir ici la façon dont nous mettons tout en œuvre pour avoir un impact positif, au-delà des frontières, des générations et des chaînes de distribution.

We love Madagascar
At rice, we believe in long-term partnerships built on mutual respect and growth. One of our most treasured collaborations is with our raffia partners in Madagascar. Recently, we took another meaningful step forward together, with a shared investment in green energy. Solar panels have now been installed on the production site, providing more stable electricity and helping improve everyday working conditions for the people behind our raffia favourites.

A forest full of care
On a small piece of land in Denmark something quite big is happening. Our rice Happy Earth project is turning former farmland into a living forest with thousands of trees, small lakes, and space for whatever nature chooses to grow. Dive into the story of why we do it - And explore what's already starting to bloom out there.
Safe products, all the way
At rice, colors and funky favorites always come with care. We test everything that gets into contact with food, and we work closely with our suppliers to make sure things are done properly from start to finish. Click in and read how we turn “doing business with a heart” into something real - every single day.



