Safe products, all the way
How we care for people and products
At rice, we love it when everyday life feels a little extra. When the kitchen table turns into a tiny celebration. When the kids’ room gets messy in the good way. And when an ordinary Tuesday suddenly feels more colorful.
But behind all those everyday magic moments is something we take just as seriously as patterns and prints - how our products are made, who makes them, and how they can be used safely for many years.
Safety in what you use every day
Many of our products are made for food and drinks - and especially for the smallest ones in the family. That’s why we spend a lot of time and resources on food safety.
We test everything that can come into contact with food or lips, and we do it with independent test agencies. This means our food products always meet Danish and EU requirements. In short - you should be able to use your rice favorites with peace of mind.
We also care deeply about materials. For example, our melamine and silicone are free from BPA and phthalates, and we are always clear about use and care, so products stay beautiful and safe for a long time.
Products made to last
We don’t design for one season - we design for life at home. That’s why durability and reusability are key in our material choices. Our melamine is chosen because it can be used again and again, handle real family life, and keep bringing small colorful moments year after year.
When something lasts longer, it also means less waste. And we think that’s a pretty lovely bonus.
To us, care isn’t something we just talk about - it’s something we do in practice, every day. From materials and testing to close dialogue with the people who make our products. Because it should feel safe to invite rice into your everyday life - again and again.
If you’d like to dive deeper into materials, care, and our tests, you’ll find everything gathered in our product information. That way you can use your favorites with peace of mind and enjoy them for a long time to come.