No one can help everyone - but everyone can help someone. This has been our motto since we started rice 28 years ago. We are proud to present our latest project.

In 2026, the Danish Red Cross celebrates  50 years of turning compassion into action. To mark the anniversary, we are proud to join fellow ambassadors in supporting its work with vulnerable children. Charlotte Gueniau, Founder & Creative Director at rice has been a proud Red Cross ambassador for more than 15 years. 

We have created two special 6-packs of cups for the occasion. For every 6-pack sold, we donate EUR 3 to the Danish Red Cross, with an estimated total donation of DKK 100,000.