People
At rice, we believe business can - and should - be done with care. Social responsibility has been part of our DNA since 1998, and our commitment to people, local communities, and safe working conditions shapes everything we do.
from the heart
We make sure all our products are made under responsible conditions - with no child labor, full respect for human rights, and safe workplaces. All our suppliers must meet our ethical standards and sign our Supplier Commitment. It covers everything from wages and working hours to safety, equality, and open communication.
We audit our biggest suppliers every second year and use international tools like SA8000, Global Compact, and CSR Compass. Our approach is not about pointing fingers - it’s about supporting, improving, and building long-term relationships.
because they matter to us
Over the years, we have supported many initiatives that truly make a difference - especially for women and children in vulnerable situations. From building a school in Myanmar and supporting education in India, to donating clean water through UNICEF and bringing smiles to hospitalized children here in Denmark.
We work with respected organizations like UNICEF, the Red Cross, and the Danish Refugee Council because we believe even small actions can create big ripples. As we say at rice: “No one can help everyone, but everyone can help someone.”
Below, you can explore a selection of the social projects we’ve supported throughout the years.
rice x Danish Red Cross
Kids drinking cups raising funds for Danish Red Cross. For every pack sold, 1 € is donated to help send at least 100 children to school for one year.
Working women of Madagascar
Our raffia letter baskets secure income for our long-term partners in Madagascar. For every basket sold, we donate money for 1 kg of rice to a Malagasy family.
Lakshya Foundation
Collaboration with Lakshya on handmade bags. For every bag sold, rice donates 1.5 € to support higher education for less privileged children in India.
UNICEF projects
Three year UNICEF collaboration: special Hope products where each item sold donates 1.5 €. The support helps provide clean water and therapeutic food for children in crisis.
Little Box of Hope
Food kit of boxes and spoons designed with Danish Red Cross. For every kit sold, rice donated 10 DKK to support families affected by the war in Syria.
Danish Hospital Clowns
Melamine cups and plates with red dots inspired by the clowns’ red noses. For every box sold, we donated to support the Danish Hospital Clowns’ work with hospitalized children.
Safe Childhood
Kids melamine products supporting the Safe Childhood project with Danish Refugee Council, teaching Vietnamese children how to recognize and avoid dangerous landmines.
Jheel, Jaipur
Three year Danida project with our supplier Jheel to improve working conditions and meet SA8000 standards, including better social practices and wastewater treatment.
Send me to School
School themed lunchboxes and melamine products. For every item sold, 50% of the surplus helped rebuild a school in Sar Chett after cyclone Nargis.
Danish Red Cross Club 10
Fundraising stock sale event at rice HQ with music, food and activities. Together with guests, volunteers and local partners we raised funds for Danish Red Cross projects.
Cups full of hope
Melamine cup sets created with Danish Refugee Council. For every set sold, rice donated a 20 l water container, giving more than 10,000 refugee families access to clean water.
Spoon Full of Hope (2)
Soup spoon designed to support refugee families in Somalia. For every spoon sold, rice donated 24 portions of soup through the Danish Refugee Council.
Spoon Full of Hope (1)
Melamine soup spoon project with Danish Refugee Council. For every spoon sold, we donated a full cooking kit to a refugee family in Sudan.
Lakshya, Indi
Ongoing collaboration with Lakshya making bags whose income supports street children in New Delhi with food, shelter and schooling toward a brighter future.
Susbiz, India
Part of the Susbiz program with our New Delhi supplier, developing better working conditions and environmental practices to inspire other local companies.