RICE X SMILEY

Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication.

Finally we teamed up to make this collaboartion!

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    Medium Melamine Cup - Blue - Poppies Love Print-1
    Medium Melamine Cup - Blue - Poppies Love Print-2
    Medium Melamine Cup - Blue - Poppies Love Print
    Medium Melamine Cup - Blue - Jungle Fever Print-1
    Medium Melamine Cup - Blue - Jungle Fever Print-2
    Medium Melamine Cup - Blue - Jungle Fever Print
    Medium Melamine Cup - Blue - Sunny Days Print-1
    Medium Melamine Cup - Blue - Sunny Days Print-2
    Medium Melamine Cup - Blue - Sunny Days Print
    Medium Melamine Cup - Blue - Car Print-1
    Medium Melamine Cup - Blue - Car Print-2
    Medium Melamine Cup - Blue - Car Print
    Medium Melamine Cup - Multicolor-1
    Medium Melamine Cup - Multicolor-2
    Medium Melamine Cup - Multicolor
    Stainless Steel Drinking Bottle - Soft Pink - Cars Print-1
    Stainless Steel Drinking Bottle - Soft Pink - Cars Print-2
    Stainless Steel Drinking Bottle - Soft Pink - Cars Print
    Stainless Steel Drinking Bottle - Soft Blue - Cars Print-1
    Stainless Steel Drinking Bottle - Soft Blue - Cars Print-2
    Stainless Steel Drinking Bottle - Soft Blue - Cars Print
    Round Melamine Side Plate - Pink - Cars Print-1
    Round Melamine Side Plate - Pink - Cars Print-2
    Round Melamine Side Plate - Pink - Cars Print
    Tall Melamine Cup - Pink - Cars Print-1
    Tall Melamine Cup - Pink - Cars Print-2
    Tall Melamine Cup - Pink - Cars Print
    Rectangular Melamine Plate - Pink - Cars Print-1
    Rectangular Melamine Plate - Pink - Cars Print-2
    Rectangular Melamine Plate - Pink - Cars Print
    Medium Melamine Cup - Pink - Cars Print-1
    Medium Melamine Cup - Pink - Cars Print-2
    Medium Melamine Cup - Pink - Cars Print
    Medium Melamine Bowl - Pink - Cars Print-1
    Medium Melamine Bowl - Pink - Cars Print-2
    Medium Melamine Bowl - Pink - Cars Print
    Small Melamine Bowl - Pink - Cars Print-1
    Small Melamine Bowl - Pink - Cars Print-2
    Small Melamine Bowl - Pink - Cars Print
    Palm Metal Candle Holder - Gold-1
    Palm Metal Candle Holder - Gold-2
    Palm Metal Candle Holder - Gold
    Wood Cooking Spoon - Brown-1
    Wood Cooking Spoon - Brown-2
    Wood Cooking Spoon - Brown

    APRONS & TEA TOWELS

    HAPPY COOKING

    "It’s about seeing the positive, celebrating the everyday and sharing the power of the smile. It’s infectious, if you ‘take the time to smile’ the world smiles back!"

    - Nicolas Loufrani, CEO, The Smiley® Company
    Cotton Tea Towel - Blue - Smiley-1
    Cotton Tea Towel - Blue - Smiley-2
    Cotton Tea Towel - Blue - Smiley®
    Cotton Tea Towel - Pink - Smiley-1
    Cotton Tea Towel - Pink - Smiley-2
    Cotton Tea Towel - Pink - Smiley®
    Cotton Apron - Multicolor - Smily-1
    Cotton Apron - Multicolor - Smily-2
    Cotton Apron - Multicolor - Smiley®
    Cotton Apron - Blue - Smiley-1
    Cotton Apron - Blue - Smiley-2
    Cotton Apron - Blue - Smiley®
    Nicolas Loufrani, CEO, The Smiley® Company

    We have talked with Nicolas Loufrani, CEO at The Smiley® Company, about the collaboration and the inspiration behind our joint products.

    How do you see the synergies between Smiley® and RICE?

    "Together we bring strong brand values that are incredibly ligned. Both Smiley® and Rice spread positivity and happiness through our products and our promotions. I also love the very retro and sophisticated sense of aesthetics of Rice which is aligned with Smiley's® origins in the 70's. It’s a match!"

    What do you hope this collaboration will contribute with?

    "At Smiley®, our goal is to spread positivity through smiles to make the world a happier, kinder place. Throughout the last five decades, all our collaborations, partnerships and experiences have laddered up to this ethos. 

    As we look ahead to the next fifty years and beyond, we’re constantly finding ways to show people why smiling back at the world - together with Rice this collaboration will continue to do that – by harnessing the power of the smile."