Everyday Magic 

At rice, we believe everyday magic lives in the small, quiet moments — not just the loud or extravagant ones. 

Everyday magic is in that first sip of coffee in your favourite cup. The first strawberries of the season. A disco ball throwing light across the walls. A beautifully set table on a Tuesday. Or an unexpected smile that warms your day. Everyday magic is in the little things… we just need to notice them.

Choose ‘happy’ – Every chance you get

We like to say yes to the little things- singing in the shower, dancing during lunch, or splashing through puddles. Because those everyday joys? They add up. And often, that’s where the magic hides.

The magic of details

Our core belief ‘Everyday magic’ is all about how you see the world. At rice, we bring it to life through playful shapes, bold colors, and small surprises that turn the ordinary into something a little more extra. Just a gentle nudge to remind you: Everyday magic is always within reach – every single day.